Working in social media for the past 5+ years, I’ve seen various types of content rise and fall in popularity. I remember, while working at RadioShack, when we began to see that image-centric social content was significantly more engaging than text-only. It took us a couple of months to figure this new medium out, and more specifically, what our ‘visual voice’ was.
The truth is, this changes, even for a brand, over time, just like it does for an individual. As such, it’s always interesting to see how others are doing it, and what types of imagery I relate to, and what turns me off.
Today, I came across this tweet from Patrón tequila:
They grow up fast. And sometimes, fastest. Congratulations, @AlexisDejoria and @ADR_Nitro771 team. #Patron #XOCafe pic.twitter.com/mzkGlGQ13c
— Patrón Tequila (@Patron) September 4, 2014
What I like about this is that it’s simply an announcement of an award/achievement that their driver got recently. Any other brand would have re-cropped the original ad in the paper to a ‘social-friendly’ version and called it a day. Patrón, however, decided to share this in a way that’s more interesting, and less braggy. Showing the ad as part of a newspaper, complete with morning coffee, is a much softer, friendlier way to share the announcement.
Great job to team at Patrón.