Ricky Cadden is Digital Content Manager on Sprint’s Corporate Communications team, overseeing the Sprint newsroom and advising its top executives on their social media presence. Prior to joining Sprint, Ricky oversaw all consumer-facing marketing for a leading travel management app, TripCase, and led RadioShack’s social media presence, including an internal Social Media Academy training program for employees and associates. Ricky is passionate about making data-driven decisions and optimizing processes.
As Manager of Digital Communications at Sprint, I combine my passion for building data-driven solutions with over a decade of building digital marketing programs to ensure that our leading executives have a great social media presence and the Sprint newsroom is optimized for both readers and contributors.
Over the past 10 years, I’ve launched and optimized the social media practice at retail and tech brands, built an email marketing program from scratch, learned and led digital strategy, and implemented new processes and reporting to streamline and measure success.
In every position, at every company, I’ve confirmed two truths:
1) Data doesn’t lie – sure, it can be read or misread, but ultimately, if you’re making decisions based on data, you’re more than likely on the right track.
2) Good processes create more room for spontaneity.
Before joining Sprint, I oversaw all of our consumer marketing at TripCase, ensuring a cohesive strategy and execution across email, social, and web. Previously, I built RadioShack’s social presence, including launching an internal “Social Media Academy” training program to over 4,000 employees and managing the digital execution of their 2014 Super Bowl ad.
Outside of work, I love to fire up the grill, sip a little whiskey, and spend time with my wife and 2 daughters.