Working in social media for the past 5+ years, I’ve seen various types of content rise and fall in popularity. I remember, while working at RadioShack, when we began to see that image-centric social content was significantly more engaging than text-only. It took us a couple of months to figure this new medium out, andContinue reading “A Quick Note About Social Imagery”
Category Archives: marketing
How Jawbone Is Using Their Data Smartly
Earlier this week, an earthquake rocked northern California in the wee hours of the morning. According to CNN, it was the strongest earthquake to hit the area in 25 years. Jawbone, makers of the ‘UP’ fitness band/sleep tracker, smartly used their aggregated user data to insert themselves into the conversation in a rather brilliant way.Continue reading “How Jawbone Is Using Their Data Smartly”
Closing The Book At RadioShack
There comes a time when you have to choose between turning the page and closing the book. Today is my last day at RadioShack Corporation. I’ve resigned to accept the position of Social and Digital Content Manager at TripCase. In the years that I’ve been a part of the social team at RadioShack, we’ve done someContinue reading “Closing The Book At RadioShack”
Disney’s MagicBands: Cool or Creepy?
I’m pretty public and open with my data. I use a Fitbit to track my activity, and most of my online activity is fairly public. I’ve often joked that Google could probably clone me pretty well – they’ve got SO much data on me – who I chat with (and what we talk about), whoContinue reading “Disney’s MagicBands: Cool or Creepy?”
How To Kick Start Social With Google+
A few weeks ago, I was invited to join a Google+ hangout focused on how brands and companies can use Google+ to kick start their social activity. Lots of people like to hate on Google+, particularly in the ‘social media’ industry, and particularly me. It can be extremely frustrating to use, as a business, and evenContinue reading “How To Kick Start Social With Google+”
I Opted Out Of AT&T’s Yellow Pages And Still Got Hassled
Sometime in the past twelve months, I found the opt-out site to tell AT&T that I don’t want to receive their yellow pages phonebook. I immediately filled in my information, feeling rather good about myself, primarily for ridding myself of one more piece of trash that gets left on my doorstep, but also feeling aContinue reading “I Opted Out Of AT&T’s Yellow Pages And Still Got Hassled”
My First Klout Perk
I don’t remember when I started using Klout. Given that it seems to track everyone’s Twitter account by default, I suppose one never really ‘starts’ using Klout (rather, you simply start using Klout more…). In any case, earlier this year, Klout launched one of the most logical monetization strategies for a company who classifies peopleContinue reading “My First Klout Perk”
How Much Do You Trust Your Customers?
While watching TV with my wife the other day, I saw an ad for Tempur-Pedic mattresses that really blew me away. I thought it was new, but here’s a version on YouTube that was uploaded about a year ago: httpv://www.youtube.com/watch?v=wjQ10-rUlH8 There were two main things that really blew me away about this ad. For starters,Continue reading “How Much Do You Trust Your Customers?”
N8 Producers Entry 1: Office Window
Not too long ago, Nokia announced their N8 Producers competition, which I think is fantastic (they also invited me to participate). It took a while, but I finally thought of a few ideas for videos to enter in the contest. The first one is actually something I’ve been thinking of for a while. I’m blessedContinue reading “N8 Producers Entry 1: Office Window”
Nokia N8 Producers Competition Is A Win
Earlier today, Nokia announced its N8 Producers competition, which encourages folks to produce the most creative videos they can using the Nokia N8. The entries will be judged based on their popularity, as well as the opinions of a panel of judges, and winners will get an all-expense-paid trip to Cape Canaveral, Florida, for aContinue reading “Nokia N8 Producers Competition Is A Win”
Ricky Cadden 