Executive Social Leadership

Sprint:
CEO Social Launch

The Challenge

Humanize the leadership of a Top 4 US wireless carrier in an industry characterized by aggressive competition and consumer skepticism.

The Strategy

We orchestrated the launch of the Sprint CEO's Twitter profile, utilizing a blend of organic advocacy and targeted paid support to build an authentic, authoritative presence from zero.

The Results

The launch set a benchmark for executive social presence in the telecom sector:

  • 60,000 Followers In the first 18 months.
  • $2.50 CPF Efficient paid growth with 25% better performance vs. industry benchmarks.

The CEO's social presence became a critical tool for direct customer interaction and corporate storytelling, significantly humanizing the Sprint brand at scale.