The Narrative
Technology should enrich and enable real life.
I believe data is the key to doing anything extraordinarily. My career has been spent at the intersection of strategic marketing and technical efficiency, bridging the gap between platform complexity and enterprise growth.
"Data is the key to creating extraordinary marketing."
With over 15 years of experience in digital leadership, I have spent my career at the intersection of consumer technology, brand architecture, and enterprise operations.
Architecting Modern Leadership
At Sprint, I wasn't just managing channels; I was the architect behind the digital launch of the C-suite's public presence. I served as the executive catalyst, framing social and digital engagement as high-stakes tools for leadership and corporate storytelling.
Scaling Performance & Workforce
During my time at RadioShack, I saw the potential for a legacy workforce to become a digital powerhouse. I built a first-of-its-kind "Social Media Academy," empowering thousands of employees to transition from traditional retail roles to savvy brand ambassadors.
Connecting Goals to Efficiency
As a leader of digital practitioners at Balcom Agency, my focus shifted to the macro-strategy: how do we connect a client's highest-level business objectives to the granular efficiencies of SEO, GEO, and automated lifecycles? I partner with brands to ensure their technical roadmap never outpaces their human intent.