Modernizing a Legacy Brand

RadioShack:
#24DealsIn24

The Challenge

Taking a 90-year-old retailer and making them the centerpiece of social conversation during the busiest retail window of the year: Black Friday and Cyber Monday.

The Strategy

We launched the #24DealsIn24 campaign, a high-frequency social engagement strategy that rolled out unique, time-sensitive offers every hour for 24 hours. The goal was to sustain momentum and dominance in the social feed.

The Results

The campaign achieved unprecedented reach for the brand during this period:

  • 1,200% Increase Mentions across social platforms.
  • 2,000% Lift Total social conversations.

The campaign became the most shared coupon or offer on social networks during the Black Friday/Cyber Monday period, proving that legacy brands can dominate modern platforms with the right tactical execution.