How Jawbone Is Using Their Data Smartly

Earlier this week, an earthquake rocked northern California in the wee hours of the morning. According to CNN, it was the strongest earthquake to hit the area in 25 years. Jawbone, makers of the ‘UP’ fitness band/sleep tracker, smartly used their aggregated user data to insert themselves into the conversation in a rather brilliant way.Continue reading “How Jawbone Is Using Their Data Smartly”