Now that Nokia has finally launched a Windows Phone device, they need to begin making inroads in that ecosystem. One of the first opportunities that comes to my mind is gaming. Nokia has a weird history with mobile gaming. They were one of the first companies to put games on phones (Snake) and one of the first to try building gaming-specific hardware (original N-Gage). Nokia also tried to kickstart the mobile multiplayer gaming with the second coming of their N-Gage platform, though eventually it failed, due to a number of reasons.
So, where’s the opportunity now? Xbox Live is one of the largest gaming communities on the planet today, and with its deep integration to Windows Phone, Microsoft has a huge potential to really grab a significant portion of the mobile gaming industry, as well. The Kinect is one of the fastest selling consumer electronics of all time, and Windows Phone is also poised to get some integration with Kinect on the Xbox 360 soon, as well.
Despite its many flaws, one of the things that Nokia really had going for it with N-Gage was the in-house produced titles. Games such as the launch title Hooked On: Creatures of the Deep, System Rush: Evolution, ONE, and Reset Generation were completely awesome and a perfect fit for the mobile device. Unfortunately, these games are no longer available, even on the Ovi Store (or whatever they’re calling it these days).
Windows Phone and its Xbox Live integration is a great opportunity for Nokia to generate some additional revenue from pre-existing projects, and might be motivation to finish some of the N-Gage titles that were previously in development. I know I would love to play Reset Generation with my Xbox Live buddies. Would you?