James Whatley On Corporate Blogging
James Whatley, one of my good friends, recently chatted with BBC’s Technology reporter Rory Cellan-Jones about blogging and companies and how the two are working to get along. Whatley is the Digital Marketing Product Manager and Chief Blogger over at Spinvox, which I’m a huge fan of. They’ve also put up a blog post giving more detail on the whole situation of bigger corporations hiring bloggers to keep in touch with consumers better.
As a blogger, I love this idea, and think it’s completely brilliant. I like that more and more companies are not only setting up blogs, where they can publish more personal and less press release-y information, but also the idea that they’re hiring people to keep track of conversations online.
It’s extremely important that consumers have a way to hear and be heard, and it certainly fosters a better company-consumer relationship, which is crucial for long-term sales.
[...] Neil… And of course, HUGE thanks to The Gadget Show! I don’t know – last week Radio, this week Television… Next week: The [...]
[...] of when creating content online or interacting with customers and users online. It should be part of your communication strategy to blog, Twitter, and generally get involved. Play with your users in their playground, but play [...]